Disney has unveiled a trailer for the theatrical re-release of its traditionally animated classic Beauty and the Beast in 3D. Walt Disney Pictures is prepared to re-release their 1991 animated hit, smasher and the Beast in theaters once a lot — this time in (you guessed it) 3D.
The Mouse House now has a trailer out in advancement of the event, which was originally regular for Valentine’s Day of this year but will most likely not reach the U.S. until 2011. Beauty and the animal was quite the success when it first arrived in theaters some 19 years ago. Produced for only $25 million, it would go on to gross over $300 million world and was the first hand-drawn film to be appointed for a Best Picture Oscar.
Disney re-released the amatory tale in 2002, complete with a refurbished look, a fresh musical sequence, and in IMAX format. Its winner paved the way for The Lion King to experience a similar treatment shortly thereafter.
Producer Don Hahn did work with Beauty and the Beast directors Gary Trousdale and Kirk Wise across a period of 10 months to re-render the creative animation files for the film in 3D.
Company heads were amused enough with the results that they have given the go-ahead to an identical treatment of The Lion King — history doubles itself once gain, it seems.
You can watch the 2D trailer for Beauty and the Beast 3D downstairs, but note the following — it contains an excerpt from the pop music version of the titular song and may conjure up retentions of similar ’90s tunes for some. You have been warned. There are bound scenes from the film that definitely stand to do good from 3D, particularly that of the ballroom dance sequence pictured in the trailer. I saw Beauty and the Beast in the IMAX format and the bigger canvas only emphasized the beautiful detail of the original cel animation. For now, I continue skeptical that 3-D will do likewise.
Beauty and the Beast will arrive in 3-D theaters in the U.S.A.. in 2011.
It will have a limited run in New Zealand beginning on August 12th, 2010.
Source: Walt Disney Pictures